To be fair, they did market it quite heavily as a nutritious food for breakfast, particularly children's breakfasts. There were complaints about the adverts here in the UK too. I don't think a class action suit is appropriate but they shouldn't try to advertise it as part of a healthy breakfast either.

I guess you didn't get my sarcasm

Nutella should have gone with the "Its better than nothing" campaign that all the garbage cereals and poptart type foods go with.

It's a catchy headline, no? Maybe I should have been a journalist?

I'm honestly curious, not being antagonistic or anything. But if Reese's promoted a pack of their peanut butter cups as part of a balanced breakfast and suitable for a breakfast for an elementary school kid, would you feel that was false or misleading advertising? Because the two are very similar nutritionally, particularly in terms of calories and sugar.

I suspect that people that would say "no" would lean that may more because of the notion that "Everyone knows Reese's is not a health food!" But that has nothing to do with personal responsibility and more to do with pretty common knowledge. I had no idea what Nutella was until a friend told me to buy it. As it turns out, I have never tried it because as a vegan I do read labels and I can't eat it. But from their website, not knowing what it was, reading their advertising, I would think it was a decent choice for a breakfast, because a food company can't lie to me and tell me something is good for my child when it isn't, can they?

Yes, they can. That's why they can call bread whole grain when it has a trace of whole wheat flour and the rest refined white flour. That's how McDonald's got away with hiding that their french fries were basted in beef fat, by referring to it as "natural flavoring." (Last time I checked, cow fat is not a natural part of a potato.) But those are two of the reasons I don't think they *should* be allowed to make claims that are misleading or deceptive. The FDA is more frequently requiring companies to back up health claims. That's often why all of a sudden they disappear off of advertising. Because they couldn't back it up.

And once again, Americans just had to show the world how STUPID they really are.